Say hello to Workhorse

Work hard. Stay Humble.

Let’s drink coffee from a stainless steel thermos, the kind with the red plastic cup. Let’s cut to the chase, cut through the double-speak and jargon and talk to people in a direct and honest way. And let’s make your marketing dollars work hard, as hard you do.

About Workhorse Copy

Hard work. It’s part of my DNA.

My dad worked in a foundry as a mold and core maker. It was a physically demanding and dangerous job. Now I’m not trying to equate what I do to working in a hot and dirty factory. But I’d like to think that his work ethic and get-it-done values have been passed along to me.

As an award-winning Copywriter/Creative Director based in Seattle, my 20 years of combined experience in traditional advertising, direct marketing, B2B and interactive gives me a unique set of skills.

I’ve been fortunate enough to have won a few creative awards for excellence, including The One Show, Cannes, and CLIO awards and was named one of the top ten copywriters in the nation by Adweek’s Winners magazine.

I’ve taught at the School of Visual Concepts and am currently on the American Advertising Federation’s list of judges for Washington State.

Workhorse Copy Clients

Clients past and present

B2B Clients

B2B

ChemPoint
DUX Spray Guns
Genie Lifts
Toyota Industrial Equipment
FICO
Allied Telesis
Sun Gro Horticulture
GE Innovation

Consumer Clients

Consumer

Muckleshoot Casino
Sound Transit
Precor Fitness Equipment
T-Mobile
Protec Helmets
Nintendo
Breckenridge Ski Resort
American Advertising Museum

Financial Clients

Financial

Washington Mutual
Seafirst Bank
Columbia Bank
Banner Bank
Seattle Metropolitan Credit Union

Healthcare Clients

Healthcare

Valley Medical Center
Delta Dental
St. Joseph Medical Center
CareMore Healthcare
Seattle Cancer Care Alliance
Lake Washington Vascular Center
Leisure Care Retirement Communities
InfoSpace
Cardiac Science
Blue Cross Blue Shield
Planned Parenthood—King County

Package Goods/Food Clients

Package Goods/Food

Quaker Oats
Tropicana
Frito-Lay
Starbucks
Tazo Tea
Brown & Haley Mountain Bars
Brown & Haley Almond Roca
Washington Apple Commission
Washington Egg Commission
Treetop

Tourism/Travel Clients

Tourism/Travel

Holland America
TCS Expeditions
Washington State Tourism
Lake Chelan Tourism

Technology Clients

Technology

MS TechNet
MS TechEd North America
MS Convergence
MS Production Studios
MS Software Asset Management (SAM)
MS Office Ready
MS Web Services
MS Xbox
Microsoft Stores
HP printing supplies
InfoSpace

Every client has an amazing story to tell

My job is to find your story and tell it in a meaningful, relevant style that will connect with people in an impossible-to-ignore way.

But it doesn’t stop there. I’ll make sure your story is told in every piece of your marketing communication—from advertising and digital to mobile and social.

HP Promotion

Online

WA Tourism Expandable Banner

Online

Tazo Tea

Online

ChemPoint

Online

13Foods

Online

Emergency Feeding Campaign

Print

DUX Campaign

Print

Lake Chelan Campaign

Print

Treetop Apple Juice

Radio

The ORCA Card

Radio

Thunderbirds Hockey

Radio

Washington State Tourism

Radio

American Advertising Museum

Radio

GE Innovation Centre

TV

Services from Workhorse Copy

A blue-collar worker of the white-collar world

Think of me as the blue-collar worker of the white-collar world. Just like you, I show up to work every day ready to work hard and to get things done. With my 20+ years of copywriting and creative direction experience in everything from traditional advertising, direct marketing and B2B, to online and guerrilla marketing, you can be confident that, whatever the task, it’ll get done right the first time.

Services

Copywriting
TV, Radio and Video Scriptwriting
Concept Development
Brand Story Development
Internal Communications
Value Prop Development

Content Strategy
Naming
Positioning/Taglines
Website Content
Presentation Decks
B2B (Fair Isaac)

Packaging
Direct Mail
Brochure
Sales Materials
POP/POS
Voice and Tone Development

(206) 300-8237

Nob Hill Avenue North, Seattle, WA 98109

Let’s talk

Here’s a thought: let’s cut through the BS, doublespeak and overused marketing jargon and get things done. Let’s kick your competition’s ass and have fun in the process. It’s all about doing good work through hard work, and it all begins here.