Here’s what happens when a brilliantly crafted script meets a perfectly casted voice.
I love these spots. Having worked on the Washington State Tourism account, I know how difficult it can be to get good, creative work approved and on the air. These spots (Although somewhat dated) are masterfully crafted, with the perfect voice talent (Mike Rowe, a native) and beautifully written copy.
Has the Internet killed the art of copywriting? Blame the Millennials with their short attention spans or for that matter, the world’s short attention spans, or our need for instant gratification. Whatever the reasons, we are now moving so fast to seemly keep pace with everyone else, we are missing all the nuances of life that makes […]
I’m a firm believer that in order to produce great creative, you must inspire, provide guidance and then, step out of the way. I’m always amazed at how few people in our industry understand what truly motivate and drives creatives. It’s not by sending them back to the drawing board time and time again with no direction. […]
Content is still king, now more than ever. With Content Creation and Content Strategist being the new buzzwords tossed around these days the good news is, the realization that content, good content is something that is truly lacking. Agencies and clients alike are discovering that relevant, smart and compelling content can not only make businesses […]
I saw a Facebook post the other day from one of my advertising buddies. It said: “If you think hiring a professional is expensive, try hiring an amateur.” Being a senior freelance copywriter myself, I’m sure this will sound like shameless self-promotion, but when you think about everything you get, and don’t get (Like a […]