I saw this article posted on Adweek. Yeah, I know. I too felt like it was a bit “clickbait-ish” but guess what? Everything in here was really relevant. Okay, so maybe it’s just me and my optimist outlook on life (And Mr. Rodgers) but if you have a few minutes and a quiet place, take […]
When I first saw this ad, I loved it. It made me smile. The narrator (Mark Fenske) give the perfect, somber delivery, while we watch kids having fun doing their homework. Rather than simply showing the product and pointing out all the cool things that it can do, this commercial tells a story about kids […]
What’s not to like about this video? The whole retro feel, the soundtrack, the imagination of children. As the write up on it says, “We’ve all been that kid sitting in the back seat of our family car, wishing we were somewhere else.” It’s not a hard sell, but more of a love story. One […]
This ad by P&G explains “Black Lives Matter” in a moving and powerful way.
Who doesn’t love a good story. As a copywriter, this is the whole reason why I got into this business – to tell stories that are relevant and moving. Here are 11 brilliant examples that will not only move the reader but will move them to take action. The 11 Best Corporate Storytelling Examples of […]
I love anything that goes beyond the traditional boundaries and uses the environment as part of the message. In this case, it acknowledges the fact that you’re probably sitting in traffic, not moving (Or moving very slowly) and thus the long copy ad. Love the headline. It’s a promise of an interesting story. Love the […]
As a freelance copywriter I’ve worked at a number of “agencies” and have come to the realization that there’s no going back to the days when concept was king and doing work that was just good enough, wasn’t good enough. It seems nowadays being a copywriter can mean everything from a content provider to […]
This seems like a no-brainer, right? Still, you’d be amazed at how little importance is placed on good writing. Words have become secondary to Pictures, when it reality, when both Words and Picture work together, your story will not only cut through the clutter, but close the deal as well.
It seems that these days, the people who talk the loudest and longest are heard more than those who don’t. But are they the smartest?
Here’s what happens when a brilliantly crafted script meets a perfectly casted voice.
