General

07
Feb

We all win

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Most of the spots that ran during the Super (Boring) Bowl this year were pretty “meh.” But this one by Microsoft stood out as the clear winner.

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28
Jan

Love letter

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I love this video. It’s old-er, but still is a great example of how to sell the features of your product in a real, authentic way. Every advertiser strives to be “authentic” and relatable but this one achieves it so effortlessly.

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22
Dec

The gift of you

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Just in time for the holidays, this sweet story not only tugs at the heartstrings but delivers a message that we all can appreciate.

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31
Mar

A great example of storytelling

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As a copywriter, I love ads that tell a story. Here’s one that not only does that, but seamlessly works in the product benefits. https://www.youtube.com/watch?v=7jo9WlVatsY

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02
May

new-bed

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[cvg-video videoId=’7′ width=’700′ height=’500′ mode=’playlist’/]

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02
May

link-light-rail1

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[cvg-video videoId=’6′ width=’700′ height=’500′ mode=’playlist’/]

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01
May

sound-transit-voice-of-reason-plant

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[cvg-video videoId=’5′ width=’600′ height=’500′ mode=’playlist’/]

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01
May

sound-transit-voice-of-reason-paper-jam

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[cvg-video videoId=’4′ width=’600′ height=’600′ mode=’playlist’/]

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01
May

Sound Transit Voice of Reason

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[cvg-video videoId=’3′ width=’600′ height=’600′ mode=’playlist’/]

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01
May

the-voice-of-reason-vending-machine

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[cvg-video videoId=’3′ width=’600′ height=’600′ mode=’playlist’/]

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