Generation Lockdown
Most of the spots that ran during the Super (Boring) Bowl this year were pretty “meh.” But this one by Microsoft stood out as the clear winner.
I love this video. It’s old-er, but still is a great example of how to sell the features of your product in a real, authentic way. Every advertiser strives to be “authentic” and relatable but this one achieves it so effortlessly.
Just in time for the holidays, this sweet story not only tugs at the heartstrings but delivers a message that we all can appreciate.
As a copywriter, I love ads that tell a story. Here’s one that not only does that, but seamlessly works in the product benefits. https://www.youtube.com/watch?v=7jo9WlVatsY
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