Has the Internet killed the art of copywriting?

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Has the Internet killed the art of copywriting?

Blame the Millennials with their short attention spans or for that matter, the world’s short attention spans, or our need for instant gratification. Whatever the reasons, we are now moving so fast to seemly keep pace with everyone else, we are missing all the nuances of life that makes it so interesting.

Now we’re running 10-second TV spots, 15-second radio and postage sized banner ads.

I mean, can you really tell a persuasive story in 10 seconds? How can you get people to truly care about your product or company in just 15? And how can the new crop of aspiring copywriters learn, hone and craft the art of persuasive storytelling if their creative sandbox is continually shrinking?

Over the past few years, I’ve been working with design firms to help write set-up decks that can articulate all the thinking and meaning behind the designs. I really enjoy doing this kind of work.

It’s because I can actually write copy in a persuasive, storytelling way without worrying about going over my 90-character limit. Another creative outlet (for me at least) is helping clients find their voice and telling that story on their websites. I think once again, it’s a place where a company’s story should be told in a compelling way – not just listing factual information which so many website do these days – but written in a way where people will actually want to read it and more importantly, feel something positive about that client.

Has the Internet killed the art of copywriting? Maybe wounded it a little, but if we fight the battles (And there are many) and shift the importance to the power that well written story can have, then maybe we can get people to actually slow down to read our lovingly crafted words, and give something back to them in the process – copy that’s worth the time.



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