People talk about how radio is a dying medium, but with more and more people commuting to work, or as I say on my website, “Out of the 118 million + people in the U.S. who commute by car, 95% are listening to the radio.”

The problem is, a lot of creative people can’t or won’t write radio. Given a choice between a TV campaign or a radio campaign, most will go for the glitz and glamor of television, but as a freelance copywriter specializing in radio, I think the bigger impact and creative opportunity can be had in telling a compelling story in 60 seconds.

Painting a picture with words, where the only limits are your imagination can be a very powerful way to make a lasting impression in the minds of the listeners.