Ron Burgundy. A brilliant spoksperson
I think it was brilliant (And courageous) for Dodge to use Will Ferrell as their spokesperson.
Yes, ultimately, he’s plugging his Anchorman II movie, but that’s part of what makes this all work.
Does he tout the features of the cars? Not really.
Do the ads show the cars driving down a twisty mountain road or the roominess of the interior?
But what it does is something pretty basic and simple. It makes you laugh. It makes you like the commercials so much that you tell other people about it.
And, it makes you remember and like the car maker. Now how many other car commercials can make that claim?