Beautiful spot for Cancer Research

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As a freelance copywriter living here in Seattle, where one of the top cancer research centers is located, this ad caught my eye and my heart. For such a scary topic, this spot is really quite beautiful. It’s that juxtaposition that makes it work so well, and why I find it so moving. Stunning imagery. Brilliantly written copy. One beautifully crafted spot.


[cvg-gallery galleryId=’16’ mode=’showcase’ limit=’5′ /]

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