Not only does this video make a larger statement about goodness of getting back to the basics, it positions Chipotle against all the chemically induced fast food places. Here’s the thing, it does it all without talking about how much better tasting their food it, or how fresh their ingredients are – heck, they don’t even show their food. But at the end of all of it, you are left with a belief that their food is better, and more importantly, that this is truly a company with values and integrity, and that my friend is something that no amount of value meals can buy.