The power of storytelling
As a copywriter, this is music to my ears and it’s something that I’ve always felt passionately about. Whether you’re talking to 20-year-old Millennial or a 65-year-old Boomer, people will always be draw in, captivated and ultimately moved to take action by a convincing story, told with passion and conviction.
http://www.fastcocreate.com/1680581/why-storytelling-is-the-ultimate-weapon
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