Why do I love this? Let me count the ways.

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Lyft Billboard

I love anything that goes beyond the traditional boundaries and uses the environment as part of the message. In this case, it acknowledges the fact that you’re probably sitting in traffic, not moving (Or moving very slowly) and thus the long copy ad.

Love the headline. It’s a promise of an interesting story. Love the first line of copy. I love how the first line of copy, pulls you into the next, and next. I love how conversationally it is written and how it resolves itself with the product’s benefit. The inference of how the app is used speaks to current customers and intrigues the new ones. And, if that wasn’t enough, it ends with a thought provoking statement – “The better things will go.” It’s something that, when you think about it, you’re like “Yeah. That’s something I can get behind.” Last but not least, the line that (to me) drives (No pun intended) this concept, is saved for the very last thing you walk away with: “Riding is the new driving.” Brilliant and well done.


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