Tazo Tea (before Starbucks acquired Teavana) wanted to take their site into a more optimistic and playful direction. The result was a voice and tone that was steeped in light and fun language with a hint of humor and touch of whimsy.
Online
Tazo Tea (before Starbucks acquired Teavana) wanted to take their site into a more optimistic and playful direction. The result was a voice and tone that was steeped in light and fun language with a hint of humor and touch of whimsy.